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What
is Entertainment Marketing?
Entertainment Marketing is one of the
fastest growing segments within the marketing mix today. Due to
the changing paradyne in the entertainment sector, we have
recently expanded our professional capabilities to, strategic
communications, entertainment, digital and targeted marketing.
We have developed effective Entertainment Marketing strategies
that connects our clients brand to programs that will integrate
well in the entertainment world. Many of these programs are
available to our clients
as a service contract, or bundled
with other projects.
Combining
the creative process with
our latest
techbologies enables us to produce
marketing programs
incorporating
special
elements such as temporary
web sites, live streaming,
viral marketing, e-mail
promotions, live events, media
coverage, product placement and more
for a more successful marketing program.One example s our managed Mediacenter for corporate
communications and videos called WEBcomm.
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Along with our strategic
alliances,
ec+m also maintains deep-rooted contacts within the music, gaming, film,
and
television industries that is needed to ensure successful
results.
Digital
Marketing and Communications
ec+m's
Digital
Marketing and Communications services delivers tailored
interactive marketing services based on individual client
objectives. These services include media planning/execution,
creative services, viral marketing strategies, online editorial
outreach, publicity, and promotions.
Today’s online environment presents
entertainment marketers with tremendous opportunities, but also
huge challenges. Audiences are so fragmented that traditional
mass marketing tools, such as banner ads, no longer elicit the
response they once did. Moreover, user-generated content is
notoriously difficult to place, harness or leverage for
marketers for monetization. ec+m tackles these challenges by
combining years of hands-on interactive experience to skillfully
deliver the right message to the right audience. Our strategic
recommendations allow clients to engage in the
thought process
and
produce team results.
Some of our client
programs are:
Sponsorships
ec+m has experience in successful sponsorship
negotiations with roles on both sides of the table. We
provide properties with a variety of customized services to
fit their particular needs.
Celebrity
Endorsements
We
represent clients to the corporate sector
by acquiring celebrity
talent for commercials, print campaigns, promotions, special
media events, personal appearances, and speaking engagements.
We can also develop a
cost effective
VIRTUAL SPOKESPERSON program
which is a
low-cost effective alternative for a celebrity spokesperson.
We can create compelling Virtual
Spokespersons using our FLASHAMATION
which can be viewed in our Digital
Services section.
Event
Management
From private events and
national promotional tours to fashion shows and theatrical
concert productions, through our series of strtegic alliances,
we can deliver desired results, in a cost effective manner.
Publicity and Public Relations
Publicity is essential to any process. We offer
specialized publicity packages, through our
PRdirect
program,
that can be combined with other marketing initiatives to build
awarness and fulfill your immediate needs.
For an overview of our Dgital
Services,
please click here
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Public Relations
