services |
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Entertainment Marketing |
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Entertainment Marketing is
one of the fastest growing segments within the
marketing mix today.
Due to the changing
paradyne in the entertainment sector, we have
recently expanded our professional capabilities to,
strategic communications, entertainment, digital,
and targeted marketing.
Click below for an overview of our Entertainment Markerting Services. |
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ec+m assists broadband content aggregators (e.g., telcos, utilities, cable operators, online services and wireless networks) and other digital networks, develop both tactical and long-range content strategies. With over 10 years of experience involving video on demand (VOD) services, broadcast/cable networks and interactive platforms, we help you create dynamic programming packages that maximize the profitability of the critical elements of your content mix. We can also help you develop the necessary processes and procedures for the secure management of that content.
ec+m assists companies to navigate through the entertainment industry and negotiate licenses and the necessary rights (on-demand, broadcast, interactive, etc.) you require given your distribution platform (broadcast, cable, FTTx, satellite, online or wireless). Whether you need feature films from a Major Studio or music videos from a major record label, we can help you acquire the content you need to make your business successful.
ec+m has longstanding relationships with all of the major media companies involved in the production and distribution of feature films, TV programs and music. Such companies include Dreamworks, Fox, New Line, Paramount, Sony Pictures, Universal and Warner Bros.
Examples of the types of domestic and international rights we have acquired for various platforms in the past include Video-On-Demand (VOD), Subscription Video-On-Demand (SVOD), Pay-Per-View (PPV), basic cable/satellite network, premium cable/satellite network, interactive and online rights.
Content Distribution
Whether your company needs assistance in distributing individual programs or a new network, ec+m can develop a detailed distribution plan based on the type of content, the territories (or markets) in which you plan to operate, and the medium of delivery (cable, FTTx, internet, wireless, etc.). With our extensive relationships with domestic and international broadcasters, networks and cable/satellite platforms, we help your company by directly negotiating license or affiliation agreements with the top media companies that match your distribution criteria.
In addition to numerous broadcasters around the world, some of the cable/satellite/telco companies we have experience dealing with BSkyB, British Telecom, Canal Plus, Comcast, DirecTV, NTL, Perfect TV, and others.
Strategy
ec+m is experienced in assisting companies develop business strategies for new services and products or refocusing their current strategy. Whether your company is a technology provider or a producer/aggregator of content, we can assist you in defining key business objectives, creating mission statements, analyzing your target market(s), identifying critical success factors/potential hurdles, defining product/brand positioning and developing distribution strategies.
Business Planning
ec+m can assist in translating your company’s strategy into executable plans and budgets that can be used both internally and for fund raising. Plans range from annual budgets to 10-year plans and contain very detailed revenue, expense and capital expenditure sections. As part of building financial models, we can also assist you in writing the narrative portion of business plan covering important areas such as industry background, business strategy, and detailed business plan assumptions.
Project Management
ec+m can manage or perform specific projects your company may require to meet time critical business objectives. Examples of these projects involve performing research, creating marketing campaigns/programs, acquiring content, and launching new services/products.
entertainment consultants & management | 424-835-0434 | info@ecm-la.com |